It belongs into every hotel room, like the little chocolate treat on the pillow or the free bottle of water as a welcome gift: the guest directory.
It is every hotel's medium to present itself to its guests. This allows him to gain a first overview of the hotel, the region and other offers and activities. But what exactly should a guest directory contain and how should it be designed so that the guest will actually browse through it? How can the guest directory be turned into a communication tool that becomes an active part of customer retention efforts? And how can digital digital tablet solutions create additional value for both hotels and their guests?