5 Game-Changing Improvements You Can Make to The Hotel Guest Directory

Are you looking to take your hotel guest directory to the next level? Find out how to improve this tool for your guests using digitalization.

A hotel guest directory is designed to improve the efficiency of how your hotel is run, serving both your hotel and your guests in terms of ease and convenience, as well as customer satisfaction. Going digital is a logical step in improving your hotel as it minimizes the risk of human error, automatically updates systems and services, and speeds up the processes involved when running the hotel. For optimal results when switching to digital, however, you need to continue looking at ways in which you can update and improve your hotel guest directory, to ensure you stay ahead of the game

Here are our game-changing tips for improving your hotel guest directory:

1. Check Your Internet Speed For The Best Guest Directory Experience

Ultimately, having a digitalized hotel guest directory won’t be effective if you have slow internet speeds. This will lead to delayed responses rather than more convenient ones, which can lead to feelings of frustration from your guests.

To keep your guests satisfied and ensure your hotel is running optimally, you need to guarantee that your WiFi connection is strong enough and fast enough. Fast internet connection and download times will mean your guests aren’t waiting around or finding other means of contacting you; they’ll be able to request their needs at the touch of a button without any delays.

2. Research Your Guest Directories Opposition

Knowing what other hotels are doing and how they’re managing their own hotel guest directories is essential for helping you stay ahead of the competition. You need to know what new features they’re including, or how they’re improving their system. It’s helpful to know and understand their patterns and trends and use the data to improve your own service.

SuitePad is continually updating and improving its hotel guest directory to ensure your guests have the best technology at their fingertips. Knowing the demand and the competition will help you to utilize every opportunity on the system. If you’re in the running or ahead of the game with your technology, your guests will have a better experience. If you fall behind, this is when your guests will start to draw comparisons with other hotels that have more upmarket technology and systems.

The SuitePad hotel guest directory is a sleek tablet model with high-quality performance. It has the option to be personalized with your hotel’s brand, to help guests keep your hotel at the forefront of their minds.

3. Personalize Your Hotel Guest Directory

There are many different options available for personalizing the hotel guest directory - it’s just up to you to utilize them

Connect with your guests to find out important information about them so you can tailor their digital experience to suit their needs. For example, you could find out which newspaper they read and ensure they can access it on arrival. You can set up personalized offers and discounts for your guests to encourage them to return, and appeal to their interests by sending through information about local attractions or events.

Researching your guests and communicating with them is essential in determining the success of your hotel guest directory and improving the experience.

4. Make Your Hotel Guest Directory Helpful

As well as personalizing your hotel guest directory, you need to make sure that it’s as helpful as possible. Ensure that your guest has access to all the information and services with ease and try to stay ahead of the game by sending helpful hints or reminders.

For example, if you know that they have plans in the evening, why not send a reminder before they go out that they can extend their stay with a late checkout the following day? This can enable them to relax and enjoy their night, knowing they don’t need to rush to check out in the morning.

The SuitePad hotel guest directory has multilingual services making it inclusive of all your guests and ensuring it’s as easy to use as possible.

Hotel guest directories can also offer flight trackers, room service, restaurant bookings, and more, so ensure all the information is up-to-date and relevant to help your guests tailor their stay in line with their personal preferences and requirements.

The Suitepad digital guest directory has a magnetic charging dock that helps to prevent loss or damage, meaning your guests can use the device whenever they need it.

5. Utilise Pre and Post Visit Communications In Addition To The Hotel Guest Directory

Your hotel guest directory has the option to mainly interact with your guests during stay. Make sure to add pre and post stay communication for a smooth customer journey.

Sending reminders or upgrade opportunities prior to their visit can help you to upsell as well as excite your guests about their visit. You could set up a message for the day before their visit letting them know that you’re looking forward to welcoming them. You don’t have to offer any upsells or encourage them to book here; just let them know you’re expecting them and are getting ready for them. This can help them feel valued as a customer before they even step foot through your doors.

Likewise, when they leave, you can send a message saying that you hope they enjoyed their visit and you’re looking forward to seeing them again soon. You can add a helpful link to your reviews page to encourage them to leave their feedback on your website. If they haven´t already used the Quick Feedback function on the SuitePad digital guest directory...

Communicating with your guest before and after their stay is a great way to connect with them and encourage them to book with you again next time, as they’ll have experienced a more wholesome visit, rather than just an overnight stay.

To learn more about our SuitePad hotel guest directory, book a free demo by following the link below.

_{- Originally published on January 5, 2022}